ENTERPRISE iOS APP DESIGN
The studio was asked to analyze an existing comparative analysis workflow for prospective wealth management customers, and re-imagine the experience as an interactive, tactile, and more portable solution for their mobile workforce.
The studio team mapped the prospective customer journey, conceptualized an experience flow for mobile, designed interaction scenarios for identified users of the app, delivered a modern & engaging UI, and worked closely with engineering to art direct the final look and feel.
The new iPad app offered a more dynamic and real-time experience, was visually impressive, and a technically advanced solution which created opportunities to delight prospective customers, build brand awareness, and greatly enhance the sales force tool suite.