Responsive Web Design & Brand Re-alignment
The studio provided UI/UX design and development services, in addition to conducting a brand pivot which addressed brand message, voice, and visual storytelling. The client had only a small customer base in the US and wanted to increase exposure, engagement and sales, but their online presence was text-heavy and difficult to understand. We explored existing brand statements and armed them with new messaging, voice, and imagery, updated their brand brief, and established a strap line based on identified target audience(s). The team developed a set of web requirements, redesigned the UX, and built a custom responsive template on WordPress that gave them control of their content.